Top 5 Beauty Retail Apps on Android in Europe, Q3 2024

In the third quarter of 2024, the beauty retail sector on Android in Europe saw diverse performance trends among the top applications. According to data from Sensor Tower, these apps displayed varying patterns in terms of weekly downloads and active users.

Mein dm witnessed a significant increase in weekly downloads, starting the quarter with around 92K and peaking at approximately 145K in the week of September 9. Weekly active users also showed a positive trend, rising from about 1.5M at the beginning of July to nearly 1.8M by the end of September.

For ЛЭТУАЛЬ: косметика, парфюмерия, the quarter was marked by a decline in weekly downloads, dropping from over 71K in early July to about 38K by the end of September. Similarly, weekly active users decreased from around 256K to 193K over the same period.

Sephora - Make-up, Beauty experienced relatively stable weekly downloads, starting at 59K and maintaining a range between 45K and 52K throughout the quarter. The app's weekly active users saw a slight increase, moving from 232K to 230K in September.

Золотое Яблоко: онлайн-покупки showed fluctuating weekly downloads, which peaked at over 50K in the week of September 9 before settling around 42K by the quarter's close. Its active user base grew from 411K to 466K by the end of September.

Lastly, Gratis - Kozmetik & Makyaj experienced variable weekly downloads, with a notable spike to 54K in early August, followed by a decrease to around 33K by late September. Weekly active users exhibited a similar pattern, starting at 168K and ending at 148K.

These insights offer a glimpse into the dynamic landscape of beauty retail apps on Android in Europe during Q3 2024. For more detailed analysis and data, visit Sensor Tower.